7/25/2023 0 Comments Cooler screens cnn![]() He is one of the highest-ranking Latino news executives in television. He was producing a joint news program with Telemundo and CNN when he jumped ship to the cable outfit in Atlanta, where he went to work in 1993 setting up the network's Spanish-language news programming.Īfter establishing a 24-hour Spanish-language CNN, Santos went to Spain and started CNN Spain, then opened the company store in Turkey, CNN Turk, before being named to head Headline News. As news director, he brought the station an Emmy for best newscast his first year on the job, the first time a Spanish-language station had won the honor. Santos went from KPIX to assistant news director at Fox News in Los Angeles before joining the Telemundo-operated Spanish-language Los Angeles station KVEA in 1992. I saw the reporting piece just as a natural piece, and I wanted to learn all the pieces." "I always wanted to be a GM of a television station," he said. He was working on the air in television by the time he was a senior at Texas A&M University, although he always had his eye on the executive suite. Santos, 46, who worked as a news reporter for KPIX in San Francisco from 1981 to 1989, started sweeping floors at a radio station when he was 14 years old in the border town where he grew up, Eagle Pass, Texas. With us, you're in, you're out, you go forward with your day." If you want to know the cultural history of Iran, go to the sister station. "If you want to know what's going on in Iran or if you want to know what's important about Iran, tune us in. "We give you the world in 16 or 17 minutes," he said. ![]() "That's the future, " said Santos, who was in town last week attending company sales meetings. He happily points to rating figures that show that a large portion of his network's audience belongs to that crucial 18-34 age group. They're used to computer screens and the Internet, where you can pull it right up and have multiple screens going." "Younger viewers want their information fast-paced, to the point," said Santos, "information that's cool and important to you. Santos compared his morning news readers to disc jockeys on a zany morning radio show and said announcers were working in slangy expressions such as "whack," "ill" or "sick" - "the lingo of our people," he said - to help attract younger audiences.
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